From White Circle to Rupert

The smallest corner of Rupert Murdoch's News Corp empire is book publishing, specifically HarperCollins, with 4% of consolidated revenue.

HarperCollins was created in 1989 with the merger of the American Harper & Row and the Scottish/British firm Wm. Collins Sons & Co. In 1936 Wm. Collins began publishing a reprint paperback line in Britain - White Circle Pocket Library. The paperbacks were sold in Canada until 1942 when the Canadian subsidiary began its own White Circle imprint. This lasted until 1952.

Here are some early White Circles when Rupert was a wee laddy.

White Circle 89 - 1944

White Circle 69 - 1943

White Circle 81 - 1943

White Circle 82 - 1943

White Circle 93 - 1944

White Circle 102 - 1943

White Circle 104 - 1943