Monday, 9 April 2012

A Rose Part II

Harlequin published 477 titles between 1949 and 1959. Twenty-six were original leaving 451 titles that had already been published. Nearly one-fifth (83) of these were retitled by Harlequin.

Harlequin's policy was to not disclose the change in title, at least until the 17 retitled Mills & Boon reprints when the original titles were noted on the copyright page.

Of course Harlequin was not alone in looking to boost sales with a new title. Here's an example where three paperback editions of a book have three titles, including the original. It's interesting to note that one edition is "abridged", one "revised" and, as usual with Harlequin, nothing is said about their edition.

There are Dead Men in Manhattan was first published in 1946 by New York's Mystery House, an imprint of Arcadia House.

Harlequin 115 - April 1951

Harlequin 115 back

Graphic 42 - 1951

Avon 772 - 1957

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