Sign of the White Circle

Seventy years ago, sometime in the first half of 1952, the last of 459 books in the White Circle Pocket Library series was published by Toronto's Wm. Collins Sons & Co. Canada Ltd. The series had lasted 10 years. Collins publicized the series in the usual way - ads in newspapers and bookstore display. Here is an example of a bookstore promotion.

The sign is about two feet long and was originally at the bottom of a wood display case. The price helps date the sign. The first White Circle with a price is #55 (Death Takes a Flat) from spring 1943 but it doesn't look like the sign's version. The first one that does (with small differences) is #74 (Tunnel From Calais), the first book published in the fall of 1943. Examples below. The last White Circle to have a price is #225 (The Commandos) from the fall of 1944 (note: there are no books with numbers 119-199). So the sign dates from fall 1943 to fall 1944.

White Circle 80 - 1943

White Circle 81 - 1943

White Circle 85 - 1943