In 1940 the population of the US was 131.7 million in 34.9 million households (1940 census). Pennsylvania's population was 9.9 million, second in the country after New York and the estimated number of households was 2.67 million using an average of 3.7 people per household. Based on 1938 and 1944 data I estimate Sunday circulation of The Philadelphia Inquirer was around 1.05 million in 1940 for a yearly total of 54.6 million. Some of that circulation was likely in other states like New Jersey and New York but, assuming all in Pennsylvania, an amazing 40% of households received the Sunday edition.
In 1940 the Book-of-the-Month Club (BOTMC) sold 3.79 million books to 404.5 thousand subscribers. BOTMC had 67% of the book club market (in 1947) so the total book club sales was close to 5.65 million books.
This means that the Inquirer Sunday insert "Gold Seal Novel" in 1940 reached 10 times as many Pennsylvania households as the book clubs' entire US sales. How many more were actually read is anyone's guess. Here are three more from 1941.
July 27, 1941 - Only Love Lasts by Rosamond Du Jardin (first published ?)
May 4, 1941 - Women Will Be Doctors by Hannah Lees (Random House, 1940)
October 5, 1941 - A Star For Susan by Frances Shelley Wees (Macrae-Smith, 1940)
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