Below are some examples of the way in which HCC paid homage to those early mass market years. Compare the HCC "the yellow ribbon represents your assurance of quality" with Avon's "Good Books Great Authors ... Look for the Shakespeare-Head imprint!" And, of course, "Complete and Unabridged" seen on an early Pocket Book.
HCC-011 July 2005
HCC-011 back
Avon 58 - 1944
Avon 58 back
Pocket 241 - 1943
Pocket 241 back
Nice to hear that Hard Case will be back. I have enjoyed their offerings. I hope that they continue with the painted covers.
ReplyDeleteI don't know about the covers but I expect yes as the editor and Chief Creator of the HCC Books Officer (CCOTHCCBO), Charles Ardai, remains in charge.
ReplyDelete